Coaching, development and the opportunity to #BeYourBest

We grab 5 minutes with UK Performance Coach, Leah Brown to find out how Amoria Bond invest in getting the best from you.

Q1: Tell me about your role at Amoria?

A: As a Performance Coach, I am responsible for training and development at Amoria Bond and my main activity is to help our team members meet their full potential. We do this through a variety of activities; from class based learning to role play sessions. Working closely with our recruitment consultants, we aim to identify areas of strength to help evolve a good skill-set to a great one and also look at weaknesses where we really sharpen those skills. It’s about enabling our people to perform at their very best. It’s also about getting people to reach their full potential quicker, upskilling so they can increase placements, hit targets and benefit from the success of doing so. Doing this helps improve overall performance across the board and allows individuals to take a core role in their own success.

Q2: Define the term ‘performance coaching’?

A: Performance coaching is actually a term you hear a lot within the sports industry, where people need support to work hard and be consistent in order to grow into champions.   Ultimately it’s to coach the best out of people, allowing them to be their best. It’s about celebrating the best in each member of the team and allowing them to have sense of direction.  

Q3: How does the individual goal setting help a team member develop at Amoria Bond?

A: It’s about people coming to work with a sense of purpose and direction, which relates to other aspects of their lives. I think one of the major mistakes many other companies make is in assuming people only have ‘career goals’. In reality, everyone has wider ‘life goals’ no matter how big or small. They may want to live in a certain area, pay off student debts, buy a car or something else.  Helping them identify key goals and objectives can help individuals make career based decisions to meet those goals. I think it also helps with workplace engagement if someone knows why they are going to work everyday. Otherwise it’s like driving somewhere with no route, no map or end destination!

Q4: Your staff don’t tend to come from a recruitment background. What skills do you feel are transferrable for someone who is thinking about applying for a role at Amoria Bond?

A: We believe that 80% of what it takes to be successful is attitude, if they have that we’ll do the rest with refining and honing the other 20! To survive and thrive in a recruitment based role they need to have a real desire for success, either academically, personally or professionally. The ability to focus on the end goal is key, as is the tenacity, resilience and self motivation required to get there. They also need to be personable, confident and engaging.

Q5: What type of training and development support can someone expect in their first year at Amoria Bond?

A: Training and development is very much of the company culture at Amoria so it’s integrated into our teams day to day working lives, rather than being a separate entity. Typically, recruitment consultants could expect a 2-3 hour coaching session per week which includes everything from general support to listening in on phone calls and advising on objection handling. There’s also weekly micro-sessions which includes things such as the role-play sessions and even support on how to handle the pressure of a sales environment. We aim to offer continual support and development at each stage of someone’s career so we also invest in bringing in external training providers.  These experts don’t just focus on recruitment and service skills, but also help our team improve mindset and attitude which allows them to develop as individuals as well as recruiters.

Q6: What have been both your best achievements personally and professionally during your time at Amoria Bond?

A: Professionally, it was winning ‘Newcomer of the Year’ at the AGM last year in Amsterdam.  Amoria Bond really celebrates success and I enjoy being part of helping people increase in confidence and go forward in their careers to meet their goals.